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Sociological Methods & Research
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What's this?

Name-Based Cluster Sampling

Douglas A. Ferguson

College of Charleston, South Carolina, FergusonD{at}cofc.edu

An innovative method is proposed for generating valid national samples of online e-mail addresses that are proportionate to the population. Although multistage cluster sampling is not new, this particular application using first names and/or surnames has not been previously published or presented. This article outlines the method in detail and presents a number of advantages over other forms of samples. Limitations are also discussed.

Key Words: name-based cluster sampling • social networks • Facebook

Sociological Methods & Research, Vol. 37, No. 4, 590-598 (2009)
DOI: 10.1177/0049124109335791
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